Interactive walkthrough

Prefer to see it in action? Open the guided walkthrough, an animated, click-by-click tour you can play automatically or step through yourself.

Amazon Seller Sync is an embedded Shopify app that joins your Shopify store to your Amazon Seller Central account and keeps the two in step. You install it from the Shopify App Store, authorise Amazon once, and then run everything from inside Shopify Admin. There is nothing to install on your computer.

Who it is for

The app is for Shopify merchants who also sell on Amazon, or who want to start. You do not need to be an Amazon expert, but you do need an Amazon Seller Central account in a supported region, because everything the app does runs through Amazon's official seller API (SP-API).

It fits you well if any of this sounds familiar.

• You want to know what your products are selling for on Amazon without checking by hand.
• You want your Shopify product pages to show what the item costs on Amazon, or to send shoppers to Amazon deliberately.
• You hold stock in Amazon's warehouses under FBA (Fulfilment by Amazon) and would like Amazon to ship your Shopify orders too.
• Your product copy was written in a hurry and has never been revisited.

The app scales from a single seller who only wants live Amazon prices on their product pages, up to a multi-account, multi-marketplace operation tracking thousands of ASINs.

The four things the app gives you

See your Amazon prices and Buy Box status inside Shopify

Link a Shopify variant to an Amazon ASIN (Amazon's product identifier) on the Product Mapping page, and the app pulls that product's live Amazon price and your Buy Box status back into Shopify as metafields. Your theme can display them and the app's reports can chart them. This works on every plan, including Free. See Product Mapping and Price sync.

Improve your product content with AI

The Listings page is a content workspace for your own Shopify catalogue. Open a product and run Translate, Spell-check, SEO & Rufus or Recommendations over its copy, then save the improved version back to Shopify. See Listings and AI tools.

Let Amazon fulfil your Shopify orders

Fulfilment by Amazon sets up Multi-Channel Fulfilment (MCF). Amazon picks, packs and ships orders placed on your own storefront, using stock you already hold in Amazon's warehouses, and tracking flows back into Shopify. This is available on every plan, including Free. See Fulfilment by Amazon.

Show Amazon prices and a Buy on Amazon button

Two theme app blocks put synced Amazon data on your storefront. The Amazon Price block shows the current Amazon price for the shopper's market, with an optional savings line. The Buy on Amazon button sends the shopper to your listing, with Amazon Attribution parameters attached if you want them.

How the app is organised

Shopify's navigation shows most of the screens. Fulfilment by Amazon and Buy on Amazon sit under "View more".

Where to start

1. Install and choose a plan. On first open the entire app is replaced by the plan chooser, and nothing else works until you pick. Free is a valid choice. See Getting started and Plans and billing.
2. Connect Amazon. Choose your region, authorise in Seller Central, and let the app discover your marketplaces. See Connecting Amazon Seller Central.
3. Work through the setup checklist. Four steps on the Dashboard take you from a connected account to live Amazon prices in your store. See Setup checklist and Check for conflicting apps.

If a price will not update, or the setup guide looks stuck, go straight to Troubleshooting.

Note

Amazon Seller Sync does not currently publish product listings to Amazon. It reads Amazon prices and Buy Box status into Shopify, helps you improve your own Shopify product content, pushes merchant-fulfilled stock, and lets Amazon fulfil your Shopify orders. See the FAQ.

Tip

Price and Buy Box sync, Product Mapping, the Buy on Amazon button and Fulfilment by Amazon are included on every plan, including Free. Inventory Sync, Analytics and the AI content tools unlock on the paid plans.